ModCloth's First Store Is Exactly What Shopping Should Be

Every plus-size woman has experienced the pain of shopping with thinner friends. The majority of stores won't even carry both of your sizes and those that do keep them in vastly different areas. After wandering around the entire well-lit floor, waiting for your friend to try on multiple options plucked from racks and racks of clothes, you end up in the basement depths where the plus-size clothes are hidden behind home goods. It may sound like hyperbole, but this is the frustrating reality I've f...